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In the mood for a little Q & A? Sure you are. After you’re done reading, go on over to Danielle’s online shop, Collective Elements, and take a look around.

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Q. What motivated you to open Collective Elements in 2006?

A. Ever since I was a little girl, I was fascinated with catalogs. The more exotic, the better. I always dreamed about owning my own business but kept putting it on the back burner. After leaving my 5th job in 10 years, I decided to make my dream a reality. Why not use my diverse skills and background for something I could completely own and be proud of?

Q. Was this your first try at starting your own business? If not, what other business ventures have you been a part of?

A. No, this isn’t my first try at starting my own business but I would say its my first serious venture. In the past, I’ve sold custom stationery and gifts in addition to doing free-lance web and graphic design. I also designed graphics for digital scrapbooking from 2004 to 2005. But these ventures were more hobby for profit.

Q. Why did you choose to have a strong focus on independent designers and artisans instead of offering trendy, mainstream products?

A. Growing up, my mother was my main style idol. She always bucked trends and wore what she liked. She always stressed quality and being unique. As I started shopping for myself, I found myself drawn to things that were different and one-of-a-kind. It was only natural that I would want to fill my shop with the same type of products I’m drawn too. Plus, I’ve always found that independent designers and artisans believe in the “art” of making something not just the resale value.

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